
Practical Magic 2 Wins the Box Office, but Profit Is a Different Story
Practical Magic 2 has overtaken Spider-Man and The Odyssey in weekend box-office coverage, yet its opening raises questions about profitability. This spoiler-free commentary examines the reported $28 million and $30 million debut figures, explains why first place does not establish financial success, and considers what the result can—and cannot—tell audiences about the sequel.
